Cake Boss debuts at supermarkets

by Lucy Sutton
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Since 2009, reality TV fans have watched Buddy Valastro, owner, Carlo’s Bakery, Hoboken, NJ, impress his clients with intricate custom cakes for all occasions on TLC’s Cake Boss. Now, Dawn Food Products, Inc., Jackson, MI, gives the show’s 140 million viewers a chance to take home Mr. Valastro’s creations from their local supermarkets.

“Although this partnership is a new venture, the relationship between Dawn Foods and Buddy Valastro is a longstanding one,” said Angie Goldberg, vice-president of consumer brands for Dawn Foods. “Buddy’s bakery, Carlo’s, has used Dawn Foods as a supplier of high-quality bakery ingredients for more than 20 years.”

Created using Mr. Valastro’s personal formulas on a large scale at Dawn Foods’ facilities, the ready-to-sell cakes showcase eye-catching decorations. Each 7-in.-diameter layer cake carries a suggested retail price of $27.99.

“Like chocolate? You’ll love this cake,” Mr. Valastro said of the Oh My Ganache! variety. “You won’t believe how much chocolate we were able to cram into each bite.” Other options include Whole Lotta Carrots, carrot cake with cream cheese frosting; Va Va Velvet, red velvet cake with cream cheese frosting; Dulce de Leche, chocolate cake with caramel dulce de leche filling and iced with dulce de leche buttercream; Bada Bloom, yellow and chocolate cake layers, decorated with flowers; and It’s My Party, yellow and chocolate cake layers with fudge filling, decorated with balloons.

“We deliver on the quality and the ‘wow’ factor by working very closely with Buddy,” Ms. Goldberg said. “He is involved from concept to finish. When a consumer purchases a Cake Boss cake, they get the quality and unique designs that they have come to expect from Buddy himself.”

The Bada Bloom and It’s My Party cakes are now on display nationwide in Cake Boss point-of-purchase displays within in-store bakeries at supermarkets and warehouse club stores. The other flavors will follow soon.

“The cake designs and flavors were inspired by some of Buddy’s best-selling cakes at his bakery,” Ms. Goldberg said. “We plan to launch new items throughout the next several months including fondant cakes and cupcakes.”

Dawn Foods has high expectations for the products, indicating that fans of the show have created quite a buzz around the new cakes. Ms. Goldberg indicated that early in-market performance indicators are very encouraging.

“The fans are highly engaged, and they expect delivery of high-quality products,” Ms. Goldberg said. “Dawn Foods is delivering a product offering that meets this very high expectation of quality and ‘wow’ factor.”                    

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By Liz Vargo 1/31/2015 7:43:22 PM
Stop & Shop has one of Buddy's cakes. It has buttecream icing. I was wondering if it can be frozen and what is the shelf life if it can not be frozen. Thanks.

By Tammy Ferraro 9/13/2014 4:28:52 PM
I was so surprised to find a BADA BLOOM cake in our local grocery store of Timmins Ontario Canada! We bought it for our daughter's grade 8 graduation and another time for the sake of eating awesome cake. I was sadden this past year because I vowed that I was going to buy one for my 50th birthday and teased the kids that I was going to eat it my self LOL, only to find out that the store wasn't carrying it anymore. I have a year to find another store who sells these cakes and when I do, I'll stock pile my freezer with them :)

By Sunshine 6/4/2014 1:23:25 PM
Someone would have to be absolutly crazy to think that this cake isn't delicious. Now if you like dried up cake with low quality whipped icing where you can taste the food coloring in it, then this cake is not for you.Until then I give this cake 5 thumbs up.

By Susan Booker 5/14/2014 5:07:50 PM
My daughter boughtt this cake for my birthday. She was so excited about it wanting to make my birthday special. The cake itself - the chocolate the vanilla and the fudge in the middle was delicious however the frosting was absolutely awful. It looked pretty but no one at my birthday party wanted to eat it after the first bite! My daughter who tried so hard, (and loves the show )was very upset that she spent so much money on it. I reassured her that my party was lovely -- but this should not have happened with the cake.

By Carol Sola 4/20/2014 5:37:55 PM
Got my first Cake Boss cake at the local supermart and it was delicious. The cake was moist and the butter icing and fudge filling was very excellent. I was so happy to know that the cake was Buddy V. recipe. ( I didn't know his cakes were being made in Jackson, MI.)

By Daniel Knox 3/4/2014 6:32:06 AM
va va velvet is good as far as cake itself, but the center lacks cream cheese and the cake could use more cream cheese over all.....