The new packaging features a modern look and was designed for better visibility on the shelf.  It features bright colors on a clean, white background, with a large photo of the snacks in the shape of a heart. It also includes a “flavor cue” on the front of the packaging to indicate the product flavor, a change that came about thanks to consumer feedback.

“The new product packaging has a bright, modern look that makes it really pop on shelves. Initial consumer feedback has been very positive, and we look forward to rolling it out nationwide in the coming months,” said I Heart Keenwah president and co-founder Ravi Jolly.