Online Specs

Website Ads

    Run of Site (ROS) Ad Sizes

    • Leaderboard: 728 x 90 pixels
    • Expandable Leaderboard: 728 x 90 pixels and 728 x 200 pixels
    • Wide Skyscraper: 160 X 600 pixels 
    • Expandable Skyscraper: 160 x 600 pixels and 320 x 600 pixels
    • Medium Rectangle: 300 x 250 pixels

    Research Assistant Sponsorship:

    • Medium Rectangle - 300x250 pixels, 50k maximum.
    • Leaderboard - 728x90 pixels, 50k maximum

    Online Ad Requirements

    • File Size: 50k Maximum
    • Format: JPEG, GIF, animated GIF, 3rd Party Tags, Flash SWF and video. All Flash Ads require back-up JPEG or GIF
    • Resolution: 72 dpi
    • Color depth: 8 bit (256 colors)

    Digital Edition Sponsorship

    Digital Edition Sponsorship

    Digital Edition sponsorship includes two ad locations.
    (In the digital edition) Wide Skyscraper - 160x600 pixels; 50k maximum; JPEG, PNG, Flash (No GIFS)
    (In the email alert) Medium Rectangle - 300x250; 50k maximum; JPEG, GIF, Animated GIF

    Flash requirements
    Flash files must be 24 fps with no clicktag

    Submit files to

    Flash Ads

    A back-up GIF should be provided for all Flash ads.

    Clicks on Flash ads can only be tracked with the proper code included in the initial design. A clickTAG button must be added on the topmost layer and contain the following action script exactly as it appears:

    on (release){ 
    getURL (clickTAG, "_blank");

    clickTAG Coding Instructions

    Use the getURL() function in the Actions-Frame panel to write the tracking code.

    1. Add an extra layer to the top of the layer panel.
    2. Select that layer with the Selection tool.
    3. Choose the Rectangle tool and cover the creative throughout the entire timeline.
    4. Convert the rectangle into a "Button" symbol.
    5. Make the rectangle transparent: Effect panel > Alpha > 0%
    6. In the Actions-Frame panel, give the following action to the transparent rectangle:
      On Mouse Event: Release
      GetURL: clickTAG 
      Check the Expression box so there are no quotes around clickTAG
      Window: _blank

    Video Ads

    • Format Category: In-Page Video Units
    • Format (WxH): 300x250
    • Max Initial Load File Size: 40KB
    • Add'l File Weight (Polite Download): 1.2MB
    • Flash Specifics: 18 fps
    • Audio Initiation: User Initiated (on click)
    • Maximum Animation Length: Anything up to 15 seconds
    • Controls: Control – "Close X", Play, Pause, Rewind, Volume
    • Font: 16 pt
    • Web Site Labeling & Other Items: Label – "Advertisement"

    Page Peels

    • Dimensions are 75x75 pixels (corner peel) and 500x500 pixels (full peel)
    • The ad is served from the Home page
    • Audio is not permitted
    • File format: - GIF/JPG, 3rd party tags - SWF (Flash 8 to 10/AS3.0). Creative must be delivered with attached .FLA in case of necessary edits. All required fonts must be delivered with the FLA in PC format.
    • Maximum File Size: - GIF/JPG: 50K - FLASH: 100K
    • Frame Rate: 20 frames per second maximum.
    • Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.


    • Dimensions are 640x480 (width x height in pixels)
    • The ad can be served from any of the targeted advertising sections of the website.
    • The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
    • The advertiser can either include their own functioning "Close Window" button or one can be set within Open Adstream to display, but one must be present.
    • Any audio in the ad must be User Initiated (on click)
    • The Interstitial Ads will serve to each site user no more than once per day.
    • File format: - GIF/JPG. - SWF (Flash 8 to 10/AS3.0). Creative must be delivered with attached .FLA in case of necessary edits. All required fonts must be delivered with the FLA in PC format.
    • Maximum File Size: - GIF/JPG: 50K - FLASH: 100K
    • Submovie Loads: Initial movie only. No submovie loads allowed.
    • Frame Rate: 20 frames per second maximum.
    • Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

    Submit all online ads as an e-mail attachment to: Materials must be received one week before the start or change of the campaign to ensure trafficking on the start/change date. A working click-through URL must be submitted with every ad. The click-through URL should NOT be embedded in the Flash creative because clicks cannot be counted if the URL is in the .swf file.

    Customer may be billed for alterations made to online ads.