G.F.F., Dunkin' Donuts recognized for campaigns
by Josh Sosland
BOSTON — The Grain Foods Foundation and Dunkin’ Donuts were winners this week at the 14th annual awards competition of the Massachusetts Innovation & Technology Exchange.
Attendance exceeded 1,000 at the Nov. 17 event held at the Boston Marriott Copley Place.
The Grain Foods Foundation’s agency Mullen was cited by MITX for The Bread Art Project. The group beat out five other finalists for the MITX award for the non-profit and government category. Honest NY, an integrated design studio in New York, also was cited by Millen for helping produce the Bread Art web site.
Mullen also was a winner for People’s Choice Award winner for Best Interactive Agency of the Year.
Dunkin’ Donuts was the winner of the best cross media campaign for its Create Dunkin’s Next Donut campaign, produced by Studiocom with Ryan Partnership, R.F. Binder and Hill Holiday.
Dunkin’ also was awarded the Interactive Marketer of the year by MITX.
For The Bread Art Project, visitors to the web site were invited to create their own piece of virtual bread art. The Dunkin’ campaign invited participants to submit a donut recipe to be offered at Dunkin’ Donuts shops.
Launched originally as the Massachusetts Interactive Media Council the MITX awards are judged by a committee of more than 100 individuals who come form a wide range of disciplines, from members of the media and industry analysts to academia and chief technology officers.