Attune Foods acquires Uncle Sam, Erewhon cereals
Attune Foods acquires Uncle Sam, Erewhon cereals
BakingBusiness.com, December 14, 2009
by Bakingbusiness Staff

SAN FRANCISCO — Attune Foods has announced it has acquired the Uncle Sam and Erewhon cereal brands from US Mills, L.L.C.

"We are thrilled to add Uncle Sam and Erewhon cereals — two brands firmly rooted in the digestive health space — to the Attune Foods line-up of innovative products," said Rob Hurlbut, chief executive officer. "With the addition of these great cereals along with our existing probiotic chocolate and granola bars, Attune Foods has cemented its status as a leading natural digestive health company."

Uncle Sam cereal is an all-natural, high-fiber cereal that contains a blend of toasted whole grain wheat flakes and flaxseed. Erewhon is a maker of natural gluten-free cereals. In addition to the Uncle Sam and Erewhon acquisitions, Attune also is acquiring Skinner’s Raisin Bran and New Morning cereal and graham cracker brands.