Uncle Ben's introduces two ethnic products
June 09, 2009
by Bakingbusiness Staff
CARSON, CALIF. — Uncle Ben’s has introduced two new varieties: Uncle Ben’s Ready Rice Basmati and Uncle Ben’s Ready Rice Jasmine.
"Uncle Ben’s new Basmati and Jasmine rice answer consumer demand for the taste of ethnic restaurant-style meals while providing convenient cook time and clean up for an easy weeknight meal solution," said Bryan Crowley, vice-president of marketing and sales for Mars Food U.S. "We hope home cooks will be inspired to use these unique new rice options to create delicious and nutritious meals for their families, allowing them to expand their palates without leaving the comfort of home."
Both new varieties are ethnic-inspired with the Basmati flavor being inspired from Indian flavors and the Jasmine flavor designed to satisfy the desire for a flavorful global cuisine. The products heat up in 90 seconds.