Hostess, DreamWorks in Shrek snack cake promotion
BakingBusiness.com, December 1, 2010
by Eric Schroeder

IRVING, TEXAS — Hostess Brands, Inc. has partnered with DreamWorks Animation SKG, Inc. to introduce limited-edition themed snack cakes in conjunction with the release of “Shrek Forever After” on DVD and Blu-ray.
As part of the promotion, Hostess is offering gingerbread spice Hostess Donettes in special packaging featuring the character “Gingy,” and cherry sweet rolls featuring the character “Rumpelstiltskin.” Other varieties of Hostess Donettes will offer special Shrek-themed holiday packaging featuring the Shrek, Donkey and Puss In Boots characters.

Additionally, from Nov. 29 to Jan. 14, 2011, Hostess is offering a $4 rebate to consumers who purchase two multi-packs of Hostess products and a “Shrek Forever After” DVD or Blu-ray.

“We are thrilled to partner with DreamWorks Animation for the launch of the ‘Shrek Forever After’ DVD and Blu-ray,” said Mike Touhey, vice-president of snack marketing at Hostess Brands, Inc. “We think consumers will enjoy trying the delicious and convenient new additions to our great tasting line of breakfast treats throughout the busy holiday season.”

“Shrek Forever After” will debut on DVD and Blu-ray on Dec. 7. For more information visit www.hostesscakes.com.