Jamba Juice enlarges California Flatbread
by Eric Schroeder
EMERYVILLE, CALIF. — Jamba Juice has relaunched its California Flatbread platform in a larger size. The new flatbreads are 25% larger then when the product originally was launched in June 2009 and are available in three varieties: Four Cheesy, Smokehouse Chicken and MediterraneYUM.
“When we launched our California Flatbreads we knew we had a great product, but quickly realized from customer feedback that we hadn’t quite perfected it,” said Susan Shields, chief marketing officer for Jamba Juice. “We take our customer feedback to heart, and always try to give them what they want — in this case a larger size. In response, we enhanced the size by extending the flatbread an inch — while keeping similar pricing.”
The flatbreads are available at a suggested retail price of $3.75.