McDonald’s November sales up 7.4%
BakingBusiness.com, Dec. 9, 2011
by Staff

OAK BROOK, ILL. — McDonald’s Corp. said global comparable sales increased 7.4% in November and 5.2% year-to-date. System-wide sales for restaurants worldwide increased 9.5%, also 9.5% in constant currencies, during November.

“We’re listening to our customers and delivering what they expect from McDonald’s by optimizing our menu, modernizing the customer experience and broadening accessibility to our brand,” said Jim Skinner, chief executive officer. “McDonald’s steadfast focus on our customers and our operations under the Plan to Win is driving the sustained momentum of our global business.”

U.S. comparable sales at McDonald’s were up 6.5% on the strength of breakfast, everyday value, the addition of seasonal Peppermint Mocha to the McCafe line-up and the Chicken McNuggets promotion, the company said.

European comparable sales also were up 6.5%, driven by performance in the U.K., France, Russia and Germany. Also in November, McDonald’s said comparable sales increased 8.1% in Asia/Pacific, Middle East and Africa led by Japan and China and driven by locally relevant menus that include daypart value platforms and classic core offerings.