Vitiva launches Sweet’nVit stevia line
BakingBusiness.com, Dec. 13, 2011
by Jeff Gelski

MARKOVCI, SLOVENIA — Vitiva has launched a stevia line globally under the Sweet’nVit brand. All products in the brand are extracted from leaves of the Stevia rebaudiana bertoni plant. They have zero calories and zero carbohydrates. The product range is standardized with a minimum of 95% steviol glycosides.

“The Sweet’nVit line has an exceptional taste profile and can be used as a solo sweetener, in combination with bulk natural sweeteners such as erythritol or maltitol, or in combination with sucrose to offer optimal taste and mouthfeel,” said Ohad Cohen, chief executive officer of Markovci-based Vitiva.

He added, “In blind tasting, 80% of the test panel preferred our high-purity Reb A 98% product over the main competitors in the market. We anticipate the demand for products with reduced or replaced sugar to be reflected across all food applications, from soft drinks to dairy, as well as table top sweeteners.”