Kashi adds new cereal, cereal bar
BakingBusiness.com, March 9, 2011
by Eric Schroeder

LA JOLLA, CALIF. — Kashi Co., a business unit of the Kellogg Co., has launched two new products: Kashi Berry Blossoms cereal and Kashi TLC Cherry Vanilla cereal bars.

“At Kashi, we try to provide families with easy ways to jump-start their day with foods they can feel good about,” said Keegan Sheridan, natural food and lifestyle expert at Kashi. “We’re excited to introduce these tasty new foods with whole grain nutrition and real fruit to kick off the morning right.”

Kashi Berry Blossoms are graham cereal squares made with seven whole grains and tossed with a blend of strawberries, blackberries and blueberries. According to Kashi, each serving is high in fiber and has more than one-third of the recommended amount of daily whole grains.

TLC Cherry Vanilla cereal bars are made with a filling of red ruby cherries, and Madagascan vanilla beans are baked into the soft-baked dough. They have 11 grams of whole grains from Kashi’s Seven Whole Grain blend. They are made with all natural ingredients and no high-fructose corn syrup. In addition to cherry vanilla, the cereal bars are offered in Blackberry Graham and Ripe Strawberry flavors.

Kashi Berry Blossoms cereal and Kashi TLC Cherry Vanilla cereal bars are available at grocers and natural food retailers nationwide for a suggested retail price of $3.59 and $3.89, respectively.