Red Baron pizza campaign takes on delivery
BakingBusiness.com, May 12, 2011
by Jeff Gelski

BLOOMINGTON, MINN. — The Red Baron “Real Deal” pizza campaign will feature comedian and television host Howie Mandel in a series of six unscripted web site videos that compare delivery pizza with Red Baron frozen pizza, Schwan’s Consumer Brands, Inc., a subsidiary of The Schwan Food Co., said May 11. The videos will show the costs associated with delivery pizza and point out the taste and convenience of Red Baron pizza.

“Pizza delivery companies are deceiving consumers with notions of inexpensive pizza, but making them pay extra when they appear at the door for tip, delivery charge and whatever else they can come up with,” said Dan Hammer, senior vice-president of marketing for Bloomington-based Schwan’s Consumer Brands, which owns the Red Baron brand. “The makers of Red Baron pizza value our customers and are standing up for them against the delivery chains and their purported deals.

“With Red Baron Pan Pizza you can expect easy preparation and real pizzeria-style taste at a fair price without the hassle or hidden costs of delivery pizza.”

Schwan began releasing the six-video web series on May 11. They will be released every Wednesday through June 15 on the Red Baron Pizza Facebook page at www.Facebook.com/RedBaronPizza.