Paul Ridder named president of Tasty Baking

by Eric Schroeder
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THOMASVILLE, GA. — Paul D. Ridder has been named president of Tasty Baking Co. He succeeds Charles P. Pizzi, who had been president and chief executive officer since 2002. Mr. Pizzi will serve in a consulting capacity during Tasty Baking’s integration into Flowers Foods Inc. and as an adviser to Flowers over the longer term.

“We appreciate Charlie’s willingness to assist with the integration and to serve as an adviser as we work to maintain the heritage of Tastykake in its traditional markets while expanding the brand to new consumers in the South and Southwest,” said Allen L. Shiver, president of Flowers Foods. “Flowers and Tasty have similar cultures, traditions, and histories and we will build on those similarities as we integrate our two companies. We recognize that the Tastykake brand is very special and that consumers expect Tastykakes to deliver freshness and delicious taste. Tastykakes will continue to be made in Philadelphia and Oxford, using the same recipes that created the iconic brand.”

Mr. Ridder joined Tasty Baking in 2007 as vice-president, corporate controller and chief accounting officer. Most recently, he has been Tasty Baking’s senior vice-president and chief financial officer since 2008.

He received a bachelor’s degree in business administration from Bucknell University and a master’s in business administration from Villanova University.

In another management shift, Dan Scott, previously vice-president of sales at Flowers’ Lynchburg, Va., bakery, has been promoted to president of Tasty Baking Oxford. Mr. Scott joined Flowers’ Jamestown, N.C., bakery in 1999, and has held a number of sales management positions. He was promoted to vice-president of sales of Flowers’ Lynchburg bakery in 2005.

Mr. Scott received a bachelor’s degree in marketing from the University of South Carolina.

“Paul and Dan will play important roles as we combine vital business functions and processes and shape our strategy in expanding the geographic distribution of Tastykakes and Flowers’ Nature’s Own breads,” Mr. Shiver said.

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READER COMMENTS (1)

By Dan Harper 6/7/2011 7:47:38 PM
I believe TastyKake will be a strong asset to Flowers strategic move into new markets, continuing the footprints of geographic reaches that will continue to grow Flowers market strength and growth. TastyKake will be a wonderful addition and asset to Flowers cake line, which will help them to be even more competitive than they have been before. Congratulations to both companies on a great business decision!