Kellogg adding heart healthy logo to cereals
BakingBusiness.com, Feb. 1, 2012
by Eric Schroeder

BATTLE CREEK, MICH. — The Kellogg Co. has unveiled a new “Heart Healthy Selection” logo on nine of its cereals, including a new cinnamon almond variety of Raisin Bran. The logo is featured on the front, bottom left hand corner of the cereal boxes and includes a red heart inside a green circle.

“We know that these great brands — Kellogg’s Raisin Bran, All Bran, Smart Start and FiberPlus — have been long time favorites,” said Dick Podiak, director of marketing, adult cereal. “Now we’ve added the ‘Kellogg’s Heart Healthy Selection’ logo on the front panel of these products, so people can easily make the right choice when they’re seeking a heart-healthy breakfast.”

According to Kellogg’s, the cereals with the Heart Healthy Selection logo provide a good source of fiber, are low in fat, saturated fat and cholesterol and provide many key nutrients that the body needs.

For more information about Kellogg's Heart Healthy Selection, visit www.kelloggs.com/hearthealthy.