DUBLIN, OHIO — Craig S. Bahner has been named chief marketing officer of The Wendy’s Co., effective April 2.
Mr. Bahner spent 20 years at The Procter & Gamble Co., most recently as vice-president of North America retail hair.
“We are very pleased to add Craig to our executive management team,” said Emil Brolick, president and chief executive officer. “He is a proven brand builder … He brings tremendous strategic management skills and a successful track record of exceptional business and marketing execution to our brand. He will help us engage and emotionally connect with consumers in new and powerful ways through all components of our marketing program.”