Krispy Kreme to expand to India
May 14, 2012
WINSTON-SALEM, N.C. — Krispy Kreme Doughnut Corp. has signed a development agreement for India with the new franchisee Bedrock Food Co. Pvt., Ltd. to open 35 stores during the next fiver years.
The new stores will be located in six states in Northern India, including the cities of Delhi, Jaipur and Lucknow.
“We are excited to introduce the Krispy Kreme brand to North Indians and wish to position ourselves as a premium donut and coffee brand,” said Purwa Sinha, managing director of Bedrock Food Company Pvt., Ltd. “Krispy Kreme is extremely popular in Asia, and we expect Krispy Kreme to be well received in India. Our experience with the Indian consumer shows Indians are very fond of sweets and believe in the concept of sharing. Coffee and donuts as a category has huge potential in India, and we expect the market to grow quickly over the next few years. We are pleased to enter into a franchise relationship with Krispy Kreme.”