Pepperidge recognized for packaging innovation

by Eric Schroeder
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NORWALK, CONN. — Pepperidge Farm, Inc., a division of Camden, N.J.-based Campbell Soup Co., was honored earlier this month with two packaging awards: the DuPont Awards for Packaging Innovation and an Ameristar award from the Institute of Packaging Professionals.

Both awards recognize the company’s Deli Flats thin rolls and Goldfish bread for innovative packaging design, sustainability and waste reduction. The new packaging for the products reduced the use of materials by 65%, and the more compact package allows 25% more product to be shipped in the same shipping unit, resulting in reduced transportation costs and a smaller carbon footprint, Pepperidge said.

“When we first created this packaging, our goal was to differentiate our products and create a unique consumer shopping experience in the bread aisle, and we did just that,” said Eva Peters, director of packaging development at Pepperidge Farm. “We continued to innovate our original design, with a goal to make it more sustainable, reduce costs and increase manufacturing automation. These awards recognize how our latest designs deliver on all of those objectives and then some.”

Pepperidge said the new package designs were made of flexible film lamination that features improved graphics that are unique to the bakery aisle.

“They provide excellent seal strength, resist tears, and the tear tape provides the benefit of tamper evidence,” Pepperidge said. “They also have a re-sealable pressure-sensitive seal instead of a zipper, providing consumers with a package that is easy to open and easy to reclose.”

According to the DuPont Awards panel, who recognized Pepperidge Farm with a gold level honor, “this is an outstanding example of how innovation can be simple and affordable for consumers, while making a splash on store shelves.”

Now in its 24th year, the DuPont Awards for Packaging Innovation is the industry’s longest-running, global, independently judged award recognizing innovation and collaboration throughout the value chain.

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