King Arthur introduces self-rising flour

by Eric Schroeder
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NORWICH, VT. — King Arthur Flour has added a new flour to its line for home bakers: King Arthur Self-Rising Flour. The flour is a soft, unbleached, southern-milled flour that is combined with aluminum-free baking powder and salt.

“Bakers, especially southern bakers, have been adamant in their requests for us to add self-rising flour to our line,” said Tom Payne, marketing director for King Arthur Flour. “After careful formulation and extensive testing, the flour has launched to rave reviews.”

Self-rising flour may be used in any recipe calling for it or in most recipes that call for all-purpose flour and baking powder, the company said.

King Arthur Self-Rising Flour is available on-line at kingarthurflour.com and in select grocery stores nationwide. Suggested retail price is $4.49 for a 5-lb bag.

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