Barry Callebaut to supply Bimbo in Mexico
by Jeff Gelski
ZURICH, SWITZERLAND — Barry Callebaut has signed an agreement to supply Grupo Bimbo S.A.B. de C.V. with up to 32,000 tonnes of chocolate products annually for Bimbo’s domestic market in Mexico. The products will head to Bimbo’s Mexican factories in Toluca and Monterrey. Zurich-based Barry Callebaut will invest about $16 million as a result of the agreement.
“The new outsourcing agreement with Grupo Bimbo is a further landmark in opening up the promising market potential in Mexico,” said Juergen Steinemann, chief executive officer of Barry Callebaut. “This agreement confirms the trend in outsourcing and our strategic focus on emerging markets.”