Wendy’s to expand in Eastern Europe
BakingBusiness.com, April 6, 2012
by Staff

TBILISI, GEORGIA — The Wendy’s Co. has entered an agreement with The Wissol Group to develop 25 restaurants in Georgia and the Republic of Azerbaijan during the next 10 years.

“Georgia is a dynamic market with long-term growth potential for the Wendy’s brand, and it plays an important role in our continued expansion in Eastern Europe,” said Darrell van Ligten, international president for The Wendy’s Co. “We’re privileged to have the opportunity to team with a strong, highly capable organization like The Wissol Group, which shares our passion for quality and exceptional customer service. We believe our great-tasting signature menu … will appear to Georgian consumers who are looking for more options and greater variety.”

Wissol is one of the largest business groups in Georgia and is expected to open its first Wendy’s location in Tbilisi in 2013.