Nassau Candy launches Not Just Cereal snacks

by Eric Schroeder
Share This:

HICKSVILLE, N.Y. — Nassau Candy, a maker of confectionery and snack products, has introduced Not Just Cereal, a product the company claims is the first chocolate-coated cereal snack.

The new snack is available in four varieties: Fruity O’s, Cinnamon Crunch, Toasted Rice and Honey Toasted O’s. Each of the varieties combines a traditional cereal taste with a layer of milk chocolate.

“A category called the cereal snack has never existed until now,” said Randy Goldbaum, vice-president of confectionery sales, Nassau Candy. “People like to eat cereal all day long and love chocolate. It’s a great treat and easy to carry wherever you go. It’s time we shook it up a bit and introduced something completely new and different.”

The new cereal snacks are available at Wal-Mart Stores in the candy aisle at a suggested retail price of $2.50 per 4.75-oz snack pack.

Add a Comment
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.