Nassau Candy launches Not Just Cereal snacks
BakingBusiness.com, May 12, 2010
by Eric Schroeder

HICKSVILLE, N.Y. — Nassau Candy, a maker of confectionery and snack products, has introduced Not Just Cereal, a product the company claims is the first chocolate-coated cereal snack.

The new snack is available in four varieties: Fruity O’s, Cinnamon Crunch, Toasted Rice and Honey Toasted O’s. Each of the varieties combines a traditional cereal taste with a layer of milk chocolate.

“A category called the cereal snack has never existed until now,” said Randy Goldbaum, vice-president of confectionery sales, Nassau Candy. “People like to eat cereal all day long and love chocolate. It’s a great treat and easy to carry wherever you go. It’s time we shook it up a bit and introduced something completely new and different.”

The new cereal snacks are available at Wal-Mart Stores in the candy aisle at a suggested retail price of $2.50 per 4.75-oz snack pack.