Cream of Wheat expands with Cinnabon variety

by Staff
Share This:

PARSIPPANY, N.J. — B&G Foods, Inc. is introducing Cream of Wheat Cinnabon instant hot cereal. The product combines the nutritional content of Cream of Wheat with the taste of Cinnabon’s cinnamon rolls.

“This relationship illustrates a unique opportunity for Cream of Wheat in that it allows us to utilize the brand and flavor equity of Cinnabon to provide consumers an exciting new product that we are confident will be a success,” said David L. Wenner, president and chief executive officer for B&G.

The new product will come in boxes with ten 35-gram instant packets. Each packet is 100 calories.

Add a Comment
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.