General Mills adds protein bar to Nature Valley
BakingBusiness.com, Dec. 22, 2011
by Keith Nunes

MINNEAPOLIS — Nature Valley Protein Bars from General Mills, Inc. will be introduced later this month and contain 10 grams of protein, 5 grams of fiber and less than 200 calories. The bars will be available in two flavors: peanut butter dark chocolate and almond and dark chocolate.

Available nationwide, the new products are available 5 bars per box and have a suggested retail price of $3.89.