Balance Bar adds Café line
BakingBusiness.com, May 12, 2011
by Eric Schroeder

VALHALLA, N.Y. — Balance Bar has introduced Café, a new line of bars available in two flavors: Chocolate Almond Biscotti and Cinnamon Bun.

“People who are on the go reach for Balance Bars for the right combination of great taste, healthy nutrition, energy and convenience,” said Erin Lifeso, director of marketing at Balance Bar. “Our two new Café bars will really appeal to busy folks looking to complement their morning or afternoon hot beverages.”

The new Café flavors are all natural and contain 14 grams of protein, 200 calories and 23 vitamins and minerals. Additionally, the bars are considered an excellent source of antioxidants and vitamin D, and they adhere to the 40/30/30 nutritional model (40% of calories come from healthy carbohydrates, 30% from quality protein, and 30% from dietary fat).

The Café Balance Bars are available in 1.76-oz single-serve bars at a suggested retail price of $1.49 and are certified kosher.