IHOP introduces retail breakfast line
May 9, 2011
by Keith Nunes
GLENDALE, CALIF. — The International House of Pancakes, L.L.C. has introduced IHOP at Home, a line of frozen breakfast items. Initial launch of the new products will take place in 3,000 Wal-Mart stores nationwide and will expand to additional retail distribution in the coming months.
The IHOP frozen breakfast product line includes Omelet Crispers that feature scrambled eggs, potatoes, bacon and cheese; French Toast Stuffed Pastries that include pastries filled with strawberry and cream cheese, apple and cinnamon or strawberry cream cheese filling; and the Griddle ‘n Sausage Wrap which has a breakfast sausage wrapped in a pancake.
“When our guests don’t have the time to visit an IHOP Restaurant but don’t want to settle for their at-home breakfast, IHOP at Home provides a delicious new option," said Jean Birch, president of IHOP. “IHOP has long been loved for its unique breakfast dishes that can't be found elsewhere, and IHOP at Home offers busy, on the go consumers delicious new choices for the most important meal of the day.”