Journey Bar expands lineup
BakingBusiness.com, July 20, 2011
by Staff

CHICAGO — Journey Bar has introduced two new varieties and improved the texture in all of its bars.
The new varieties are Wasabi Ginger and Mesquite Barbecue.

“We are so excited to launch our new flavors not only because they are absolutely delicious, but also because we get to highlight two new countries — the U.S. and Japan,” said Marguarette Dau, co-founder of Journey Bar. “Our goal has always been to debut bars with unique flavors from particular parts of the world.”

The bars are available at JourneyBar.com for $19 per dozen or in a 4-pack for $7.

“The launch of the new bars also coincides with the release of our improved textures, which we have carefully created and tailored for each individual flavor,” said Chris Kerslake, co-founder. “People asked for them to be softer, and we were happy to listen. And the feedback we have received on our new textures has been overwhelmingly positive.”