New World Pasta launches Ronzoni Pasta Portions
Aug. 19, 2011
by Eric Schroeder
HARRISBURG, PA. — New World Pasta Co. has introduced Ronzoni Pasta Portions in Northeast supermarkets. The pasta comes in single-serving boil-in-bag pouches that cook in three minutes.
“Consumers are continuously looking for convenient, yet wholesome, options that meet the demands of their busy schedules and Ronzoni Pasta Portions offers just that,” said Dave Heimbecker, senior director of marketing at New World Pasta. “Just boil water, add a self-straining, pre-portioned pouch, cook for three minutes and serve as a perfect-for-one snack or meal — it’s that simple.”
Ronzoni Pasta Portions are available in three varieties: curly elbow, penne and rotini. Each box comes with three 3-oz pouches of dry pasta, making 1.25 cups of cooked pasta per bag. Each box retails for approximately $1.32 to $1.65.