Clif Kid Zbar launches iced oatmeal cookie flavor
BakingBusiness.com, Jan. 24, 2012
by Eric Schroeder

EMERYVILLE, CALIF. — Clif Kid has made its new Zbar flavor — iced oatmeal cookie — available nationwide. According to Clif Kid, the new flavor “captures the home-baked taste of classic oatmeal cookies in a nutritious energy snack bar made with 8 grams of organic whole grains and 12 essential vitamins and minerals that kids need.”

Iced oatmeal cookie Zbar features the tastes of cinnamon and vanilla blended into organic whole grain oats, topped with a drizzle of organic white icing.

“In a recent nationwide survey, Clif Kid learned that 75% of parents believe it’s actually harder to feed their kids healthy snacks than healthy meals,” said Jennifer Yun, brand director for Clif Kid. “As parents, we know it’s helpful to keep healthier lunchbox snacks interesting. Iced oatmeal cookie Zbar offers kids a yummy, new option that tastes like mom’s homemade cookies while providing the nutrients kids need for their growing bodies.”

Other child-friendly flavors in the Zbar line include chocolate chip, honey graham, chocolate brownie, peanut butter and s’mores. The full Zbar product line is available nationwide with a suggested retail price of 89c per bar.