General Mills has Multi Grain Cheerios Peanut Butter
January 24, 2012
by Eric Schroeder
MINNEAPOLIS — General Mills, Inc. has introduced its first line extension of the Multi Grain Cheerios brand with the launch of Multi Grain Cheerios Peanut Butter cereal. The new cereal features 5 whole grains and 110 calories per serving. In addition, it provides 16 grams of whole grain per serving.
“We wanted to introduce a great-tasting cereal that would appeal to those peanut butter fans who want to stay trim without sacrificing taste,” said Meredith Tutterow, marketing manager for Multi Grain Cheerios. “Now people don’t have to deprive themselves of delicious peanut butter flavor when watching their weight because Multi Grain Cheerios Peanut Butter delivers on the taste they love.”
General Mills’ Cheerios franchise now includes Cheerios, Honey Nut Cheerios, Multi Grain Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, Fruity Cheerios, Cheerios Crunch, Yogurt Burst Cheerios, Banana Nut Cheerios, Cinnamon Burst Cheerios, Chocolate Cheerios, Dulce de Leche Cheerios and Multi Grain Cheerios Peanut Butter.