General Mills introducing Dulce de Leche Cheerios
January 4, 2012
MINNEAPOLIS — General Mills, Inc. is expanding its Cheerios line with a Dulce de Leche variety.
“We are really excited about our new flavor as it combines a hint of the delicious caramel flavor rooted in Latin American culture to the already great-tasting, wholesome Cheerios we all know and love,” said Jim Wilson, marketing manager for General Mills. “And the best part of our new breakfast treat is that Dulce de Leche Cheerios provides a healthy start to your day like any of our other Cheerios varieties.”
The new variety is available for a suggested retail price of $3.99.