Nonni’s acquires THINaddictives Almond Thins
BakingBusiness.com, Jan. 24, 2012
by Staff

CHICAGO — Nonni’s Foods L.L.C. has acquired THINaddictives Almond Thins from V.I.S., Inc.

“The THINaddictives brand is a strong strategic fit with Nonni’s, which complements our successful biscotti business and allows us to expand into the fast-growing thin cookie segment, giving us two growth brands within the premium cookie category,” said Dave Bere, chief executive officer of Nonni’s Foods.

The acquisition was complete on Jan. 17 and includes the brand and the baking facility in Ville St-Laurent, Quebec.

The THINaddictives brand is established in Canada and is currently available in cranberry almond, pistachio almond and chocolate almond flavors.

“Nonni’s Foods has shown an unwavering commitment to quality across its total organization,” said Robert Sigler, president of V.I.S. Inc. “I am excited to join the leader in the premium cookie category in North America to aggressively expand both product lines through strong marketing and cross-selling synergies.”