Smith Dairy adds frozen Greek yogurt to retail line

by Keith Nunes
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ORRVILLE, OHIO — Smith Dairy Products has introduced a lowfat Greek frozen yogurt under its Ruggles brand. The new product is available in pint and single-serve formats, and in six flavors, including tart, vanilla bean, peach, honey, blueberry and strawberry.

“Greek yogurt has been one of the most exciting trends in the dairy case,” said Penny Baker, director of marketing for Ruggles. “Our new product is sure to appeal to families who are more health-conscious and have driven the steady gains in the traditional yogurt market. Greek frozen yogurt is a really exciting ‘better-for-you’ frozen dairy dessert option that is already gaining popularity in part due to the self-serve frozen yogurt shop craze.”

The pint size format has a suggested retail price of $4.99, and the single-serve option has an s.r.p. of $1.49.

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