Burger King going healthier in expanded menu
BakingBusiness.com, April 2, 2012
by Staff

MIAMI — Burger King is introducing an expanded menu to include more better-for-you items including salads, wraps and smoothies.

The new menu items include garden fresh salads in BLT, apple and cranberry or Caesar varieties topped with chicken; snack wraps in honey mustard crispy chicken and ranch crispy chicken varieties; tropical mango and strawberry banana smoothies; mocha and caramel frappes; and crispy chicken strips.

“Over the past year, we developed and tested more than two dozen menu items,” said Steve Wiborg, president of North America for Burger King. “After extensive consumer testing in both our test kitchens and at restaurants around the country, our consumers chose these as their favorites. From there we worked hard to make sure these new items are truly the best of what our brand has to offer.”

The salads have a suggested retail price of $4.99, the snack wraps are $1.59, the smoothies and frappes are $2.29, and the chicken strips are $2.99.