Hostess adds new Twinkies, SnoBalls varieties
BakingBusiness.com, March 6, 2012
by Eric Schroeder

IRVING, TEXAS — Hostess Brands, Inc. has introduced limited-edition Lemon Creme Twinkies and Springtime SnoBalls, and launched the Hostess Hunt for $25,000 instant win game.

The introduction of Lemon Creme Twinkies is the result of the 2011 Twinkie Mania promotion, when Hostess fans were given the chance to vote for the next Twinkie flavor. Lemon Creme Twinkies beat out other possible flavor contenders, including raspberry tart, cookies ‘n creme, and blueberry pie.

Hostess also is giving its SnoBalls a makeover with lavender-colored coconut and seasonal packaging. Hostess Chocolate CupCakes and classic Twinkies will feature festive Spring packaging designs as well.

“We love our passionate Hostess fans and we’re grateful for their response to Twinkie Mania,” said Amy Clark, director of snack marketing for Hostess. “We are delighted to offer the winning flavor — Lemon Creme Twinkies — this season as well as a chance to win $25,000 in the Hostess Hunt instant win game.”

As part of the Hostess Hunt, consumers may visit www.hostesscakes.com from March 5 to April 28 and try their luck at an on-line scavenger hunt for Hostess products hidden in a landscape of flowers, trees and other Spring greenery. Consumers may register by entering game codes from select multipacks of Hostess snack cakes, including new Lemon Creme Twinkies and seasonal Springtime SnoBalls, for a chance to win a grand prize of $25,000 or a daily prize of a year’s supply of Hostess treats.

Consumers playing the scavenger hunt on-line also may download activity sheets with fun games and puzzles for fans and families, including “Tic-Snack-Toe” and fun matching games.