Kellogg adds Special K Granola Bars
BakingBusiness.com, March 20, 2012
by Eric Schroeder

BATTLE CREEK, MICH. — The Kellogg Co. has launched Special K Granola Bars in two flavors: dark chocolate and chocolatey peanut butter. Each 110-calorie bar contains 4 grams of fiber and 4 grams of protein.

“With these new granola bars, we’re making it easier for our consumers to choose a delicious, on-the-go option that will support their weight management goals,” said Mary Bush, brand director for Kellogg Wholesome Snacks.