Lotus expands spread line with crunchy variety
BakingBusiness.com, March 7, 2012
by Eric Schroeder

SAN FRANCISCO — Lotus Bakeries, which makes authentic European foods such as pastries, waffles and Anna’s Ginger Thins, has expanded its Biscoff Spread line with the addition of a crunchy variety. According to Lotus Bakeries, Biscoff Spread is known as “Europe’s alternative to peanut butter,” and the new crunchy variety contains bits of real Biscoff cookies.

“Our creamy Biscoff Spread became an overnight sensation, especially with moms and kitchen connoisseurs,” said Marco de Leeuw, executive president of Lotus Bakeries North America. “It’s being creatively used in a range of recipes shared by our customers who are constantly reaching out to us with positive feedback and new ideas. Our new crunchy version has the same delicious flavor with a fun new texture, offering even more options for creating one-of-a-kind recipes or quick, delicious snacks.”

Biscoff Spread Creamy is available at Central Market, Cost Plus World Market, The Fresh Market, Giant Carlisle, Giant Landover, Hannaford, Kroger, Market Basket, Safeway, Schnucks, Shop Rite, Stop & Shop, Walmart, Wegmans, and Winn-Dixie and others, as well as through Biscoff’s web site.