Probar reformulates fruition bars to be gluten-free
BakingBusiness.com, March 7, 2012
by Eric Schroeder

PARK CITY, UTAH — Probar has reformulated its fruition bar line to be certified gluten-free. The reformulated gluten-free bars come in seven different flavors and include a new flavor: chocolate orange.

Fruition is a fruit-dense, 150-calorie snack that delivers a serving of fruit in every bar. The bars are 100% vegan, certified organic, non-bioengineered, and rich in raw ingredients, including organic dates, oats, chia seeds, and cashews. In addition to chocolate orange, fruition is available in cran-raspberry, cherry, strawberry, peach, lemon and blueberry.

“Our mission has always been to provide healthy snacks and meal-replacements for people on-the-go,” said Jules Lambert, president of Probar. “This change-over helps us reach many more people who live a gluten-free lifestyle.”

Gluten-free fruition bars will be available nationwide at a suggested retail price of $1.79 and will completely replace the former recipe on store shelves.