Snyder’s-Lance extends Cracker Creations lineup
BakingBusiness.com, March 7, 2012
by Eric Schroeder

CHARLOTTE, N.C. — Snyder’s-Lance, Inc. has introduced three new varieties of Cracker Creations: granola chocolate, granola peanut butter and 5 grain peanut butter.

The granola chocolate and granola peanut butter varieties have 14 grams of whole grains per serving, while 5 grain peanut butter has 5 grams of whole grains.

“We can’t wait for people to try the new varieties of Cracker Creations, which received outstanding results and comments in customer taste tests,” said Alvaro Trinidad, senior brand manager. “The granola varieties offer a delicious new twist on the sandwich cracker category and 5 grain peanut butter is a flavorful and filling snack. We are sure consumers, and their families, will love them.”

The three new varieties of Lance Cracker Creations have a suggested retail price of $3.29 for a box of six twin-packs.

In 2011, Lance introduced Cracker Creations in Parmesan herb and garden vegetable varieties.