Truvia expands with baking blend
BakingBusiness.com, Feb. 27, 2012
by Staff

WAYZATA, MINN. — The Truvia brand is expanding with the introduction of Truvia Baking Blend, a blend of Truvia natural sweetener and sugar with 75% fewer calories than sugar.

“The introduction of Truvia Baking Blend offers a natural ingredient option that allows families to continue to enjoy the same sweet taste of their favorite baked goods with the satisfaction of knowing they are consuming 75% fewer calories from sugar,” said Mark Brooks, global consumer products director for Truvia. “With this expansion of Truvia products at retail, the Truvia brand continues to lead innovation and growth of the stevia-based sweetener category.”

A half-cup of Truvia Baking Blend has 190 calories and the same sweetness as 1 cup of sugar and offers an easy conversion from full-sugar recipes as one uses half as much of the baking blend as they would regular sugar.

The new product is available at grocery, retail and natural product stores nationwide for a suggested retail price of $6.99 per 1.5-lb bag.