Lay’s introduces BLT-flavored chips

by Staff
Share This:

PLANO, TEXAS — Lay’s, a brand of PepsiCo Inc.’s Frito-Lay division, is introducing Classic BLT-flavored potato chips.

“At Frito-Lay, our flavor experts find inspiration in all corners of the culinary universe,” said Ram Krishnan, vice-president of marketing for Frito-Lay North America. “Our new classic BLT-flavored Lay’s potato chip proves that inspiration is sometimes closer than you think. Pairing a delicious sandwich with our tasty Lay’s potato chips is an American tradition that helped inspire us to create this new flavor — a simple indulgence that makes more sense together than apart — just like the BLT.”

The chips will be available this month in three sizes: a 1.9-oz bag for $1.08, a 2.9-oz bag for $1.49 and a 10-oz bag for $4.29.

Add a Comment
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.