Lay’s introduces BLT-flavored chips
BakingBusiness.com, April 18, 2012
by Staff

PLANO, TEXAS — Lay’s, a brand of PepsiCo Inc.’s Frito-Lay division, is introducing Classic BLT-flavored potato chips.

“At Frito-Lay, our flavor experts find inspiration in all corners of the culinary universe,” said Ram Krishnan, vice-president of marketing for Frito-Lay North America. “Our new classic BLT-flavored Lay’s potato chip proves that inspiration is sometimes closer than you think. Pairing a delicious sandwich with our tasty Lay’s potato chips is an American tradition that helped inspire us to create this new flavor — a simple indulgence that makes more sense together than apart — just like the BLT.”

The chips will be available this month in three sizes: a 1.9-oz bag for $1.08, a 2.9-oz bag for $1.49 and a 10-oz bag for $4.29.