Luna debuts fiber line for women
BakingBusiness.com, April 24, 2012
by Staff

EMERYVILLE, CALIF. — Luna is introducing Luna Fiber, a high-fiber snack with essential nutrients for women.

“Most women want more fiber, but we found that women cite taste as the top barrier to eating more of it,” said Paula Connelly, Luna brand director. “With Luna Fiber, we provide a nutritious snack that is also a great escape from the bland taste usually associated with fiber-rich products.”

The new bar has 7 grams of fiber and comes in three varieties: peanut butter strawberry, blueberry vanilla and chocolate raspberry flavors. It will be available in stores in May and has a suggested retail price of $1.39.