Willamette Valley Granola debuts new grain snacks
BakingBusiness.com, April 5, 2012
by Eric Schroeder

EUGENE, ORE. — Willamette Valley Granola Co., a new snack brand owned by Hearthside Food Solutions, has introduced Granola Chips and Granola Grabbers.

Granola Chips are lightly sweetened, bite-size chips with a whole grain blend of brown rice, whole oats, quinoa and barley. The chips come in four varieties — butter pecan, wild berry, honey nut and vanilla bean — and are available in 6.2-oz re-sealable pouches at a suggested retail price of $3.99 or 1.75-oz single-serve packages at an s.r.p. of $1.79.

Granola Grabbers are portion-controlled pouches of whole grain granola clusters. They are available in five flavors — vanilla cocoa, Simply vanilla, honey nut, cherry vanilla and blueberry flax — at an s.r.p. of $1.29 for a 1.5-oz single-serve package.

“We’re already getting lots of great consumer feedback from people who love the rich flavors and healthy ingredients in these products as much as the convenience factor,” said Rob Goluba, director of marketing at Hearthside Food Solutions. “The products are meeting a growing demand for delicious healthy snacks for busy people on the go.”