Clif Bar launches Gary’s Panforte
BakingBusiness.com, May 30, 2012
by Staff

EMERYVILLE, CALIF. — Clif Bar & Co. has introduced Gary’s Panforte, a limited-edition Clif Bar of fruits, nuts and spices inspired by the company founder’s cycling adventures in Northern Italy. The product is designed to celebrate the company’s 20-year anniversary.

“Gary’s Panforte is our way of acknowledging the people who have celebrated 20 years of adventures with us,” said Gary Erickson, company founder and co-chief executive officer. “I never could have imagined that an idea on a bike ride with a friend 20 years ago would take us on such an incredible journey.”

The product has a suggested retail price of $1.39.