Nestle’s DiGiorno brand branches out
BakingBusiness.com, May 29, 2012
by Keith Nunes

NORTHFIELD, ILL. — Nestle USA’s DiGiorno pizza brand is introducing a new product and a line extension. The new product is Pizza Dipping Strips, which feature a thick crust and are portioned into 12 pull-apart strips. Each Pizza Dipping Strips package comes with two dipping sauces in marinara and creamy garlic flavors. The Pizza Dipping Strips are available in three varieties: pepperoni, three-meat and four-cheese.

“We’ve translated our fresh-baked taste into even more unique new forms to excite your taste buds,” said Tom Moe, marketing director for DiGiorno pizza.

DiGiorno also is introducing the Italian Favorites line of frozen pizzas. The new line features three flavors: meatball marinara, chicken Parmesan and meat trio.

Both the Pizza Dipping Strips and the Italian Favorites products are available nationwide for a suggested retail price of $7.39.