Barilla launches microwavable pasta meals
BakingBusiness.com, June 11, 2012
by Eric Schroeder

BANNOCKBURN, ILL. — Barilla has launched a line of microwavable meals nationwide. The single servings of pasta and sauce are ready to eat in 60 seconds and are available in five varieties: mezze penne with traditional marinara sauce; mezze penne with tomato & basil sauce; mezze penne with spicy marinara sauce; whole grain fusilli with vegetable marinara sauce; and whole grain mezze penne with tomato & basil sauce.

“Developed with busy professionals in mind, Barilla microwavable meals are shelf stable so you can throw them into your bag on your way out the door, or keep a supply in your desk drawer,” said Giannella Alvarez, president of Barilla America. “We wanted to reinvent shelf stable meals with product superiority and quality ingredients that are all natural and have no preservatives. This way, a delicious and nutritious meal is conveniently available anytime and anywhere.”

The meals have a suggested retail price of $3.29 per 9-oz package.