Canadian grocer adds bread with Wellmune WGP
BakingBusiness.com, June 21, 2012
by Eric Schroeder

EAGAN, MINN. — Metro, Inc., the third largest grocer in Canada, has introduced a line of artisan bread products with Wellmune WGP, a natural immune health ingredient from Biothera.

New Life Smart Irresistibles are a line of approximately 20 new products for people with healthy lifestyles. The artisan bread loaves are sold in the chain’s Metro and Metro Plus supermarkets in Quebec and Ontario, and are available in a choice of Whole Clove Garlic Petite Artisan Loaf or Sunflower Harvest Petite Artisan Loaf.

“Bread is an ideal food to ensure that everyone in the family can easily enjoy the daily immune health benefits of Wellmune WGP,” said Rich Mueller, president and chief executive officer of Biothera. “We are thrilled to be a part of Metro’s Life Smart Irresistibles product family and assist in Metro’s efforts to support the health and wellness of its customers through value-added functional food products.”

Wellmune WGP is a natural beta 1,3/1,6 gluco polysaccharide that has regulatory approval around the world, including Generally Recognized As Safe (GRAS) status in the United States and novel foods approval in Europe and China. Wellmune WGP is a product of Biothera, a U.S. biotechnology company.