Hershey rolls out reduced fat line
BakingBusiness.com, June 7, 2012
by Keith Nunes

HERSHEY, PA. — The Hershey Co. has introduced Simple Pleasures, a crème-filled line of milk chocolates the company said has 30% less fat than other products in the milk chocolate category.

Simple Pleasures is available in three varieties: milk chocolate with chocolate crème, dark chocolate with chocolate crème, and milk chocolate with vanilla crème. The products are individually wrapped and available in 24-count, 5.6 oz bags.

“We know people love chocolate and want to live a balanced lifestyle,” said Anna Lingeris, spokesman for the brand. “With Hershey’s Simple Pleasures chocolates, our goal is to give chocolate lovers a reason to celebrate because they can finally have it all … delicious chocolate they can feel great about loving.”