Tostitos Artisan Recipes adds new varieties
BakingBusiness.com, June 28, 2012
by Staff

PLANO, TEXAS — Through its Tostitos Artisan Recipes brand, PepsiCo’s Frito-Lay division is introducing two new flavors: Baked Three Cheese Queso and Toasted Southwestern Spices.

“Whether dining out or relaxing at home with that special someone, consumers are looking to be inspired by their food,” said Jody Denton, culinary expert at Frito-Lay North America’s Flavor Kitchen. “Consumers’ tastes are becoming more sophisticated and adventurous than ever before, so we crafted the new Tostitos Artisan Recipe flavors to answer that call by layering ingredients, like multiple cheeses and spices to add depth that comes through from the very first bite.”

The new products are available in 9.75-oz bags for a suggested retail price of $3.99.